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2024 / 11
Nike’s 1984 Campaign: A Revolutionary Marketing Moment The year 1984 marked a significant turning point in the world of sports marketing, largely due to Nike’s innovative advertising campaign. This campaign not only elevated the brand but also set new standards for how athletic apparel companies could engage consumers. Groundbreaking Advertising Strategy Nike’s 1984 campaign was launched with a memorable television commercial during the Super Bowl. The ad featured a dystopian…